Ruto Unveils Plan To Boost Tourism To 𝟱 Million Visitors By 2028

President William Ruto has reaffirmed the government’s commitment to making tourism a central pillar of economic growth, targeting 5 million international visitors and over Sh1 trillion in revenue by 2028. Speaking at KICC, he noted that tourism holds vast potential to create jobs, attract investment, and enhance Kenya’s global reputation.

President William Ruto
President Ruto

To drive this agenda, the government is investing in innovation, new tourism products, and major infrastructure projects such as the Bomas International Convention Complex, set for completion in 2026.

William Ruto
President William Ruto with delegates and military

He also announced a refreshed national brand, β€œMagical Kenya: The Origin of Wonder,” as Kenya places tourism and wildlife at the heart of this year’s Jamhuri Day celebrations.

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Milton

Professional IT expert and experienced news writer/ online marketing expert

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