Nairobi, 16 October 2024 Kenya Breweries’ leading  spirits brand, Kenya Cane, is thrilled to announce the launch of its new campaign, Celebrate The True Kenyan Spirit, with a star-studded event scheduled for Sunday, 20th October at Esidai Lounge in Kakamega. This celebration will mark yet another milestone for Kenya Cane, showcasing the brand’s deep connection with Kenya’s vibrant culture and heritage.

The event will showcase a vibrant lineup of Kenyan artists and entertainers, including DJ Ves, who will energize the crowd with his Afro-house beats, alongside musician Harry Richie. Ray from Masinde Muliro University will serve as the hype MC, while the renowned MC Dr. Ofweneke will host, bringing his signature humor and charm to the event. The musical performances will also include Steve Kay and the Jugodias Band, known for their captivating shows. DJ Hanny will take charge of the decks, keeping the crowd moving, and Odongo Swag will deliver a standout performance to round out the day’s entertainment.

Attendees will have the opportunity to enjoy signature Kenya Cane cocktails and sample a variety of Kenyan cuisines available at the venue. The True Kenyan Spirit campaign celebrates the values of unity, pride, and resilience, which Kenya Cane has upheld throughout its history. Kenya Cane has long been a favorite in moments of celebration, and this launch reflects the brand’s commitment to honoring tradition while embracing modern evolution.

“We are inviting all our consumers from Kakamega and the larger Western region to join us in celebrating the Mashujaa  Edition of the True Kenyan Spirit. Kenya Cane has always been more than just a drink, it’s a symbol of togetherness and Kenyan pride. This campaign, along with the talent lineup, is a tribute to that heritage,” said Davis Changalwa, Kenya Cane Brand Manager.

The True Kenyan Spirit launch is a significant moment for Kenya Cane, a brand deeply embedded in the lives of Kenyans and special occasions. As the brand continues to evolve, it remains grounded in its legacy and the history of the brand that is made by Kenyans for Kenyans.

To attend this unforgettable event, consumers can secure their tickets by purchasing a 250ml or 350ml bottle of Kenya Cane, which admits one person, or a 750ml bottle, which admits three people. The event will take place on Sunday, 20th October 2024, starting at 2 p.m. at Esidai Lounge. The day promises to be filled with music, food, and festivities, celebrating what it truly means to be Kenyan.

Kenya Cane continues to offer a platform for authentic Kenyan music and cultural experiences, curating events that highlight the rich diversity of Kenya. The brand is known for combining great local talent with its legendary spirit, creating unforgettable experiences for its consumers.

About Kenya Cane

Kenya Cane is a smooth, triple distilled cane  made from fermented sugarcane. Its  fermentation and distillation process brings out a fine distinction from other spirits. Since its foundation in 1976, Kenya Cane has had a rich heritage interwoven with the history of the Kenyan nation and has to date grown to be even more superior always holding up its true mantra; “Celebrating your moment”. A beverage proudly made in Kenya by Kenyans, Kenya Cane has not only embedded itself in many significant memories but also a marker of our experiences as a nation.  Kenya cane is available in various variants KC Smooth, KC Coconut, KC Pineapple, and KC Citrus Fusion.